视觉设计师如何在乱世中安身立命?

复合型设计师、T型人才?要广还是要精?这个话题一直争论不休,每过一段时间行业内也会再一次讨论一遍。站在互联网视觉设计师的角度,如何生存下去是我一直在思考的问题。至少在中国,几乎没怎么看到四五十岁还在做视觉设计师的(当然,这也和互联网发展时间不长有关),大多会在入行没几年后开始转行,不少人转做交互,也有运营的,更有转完交互又转去做产品经理的,剩下做视觉的真的是凤毛菱角(在此,并非否定转职的同学,毕竟每个人的长处,真爱都不同),那我们接着该怎么走呢?

1

1.乱世

首先,我想到可以先去看看大厂的用人要求,来看这两家:

1

Visual Designer

Job Number: 48324842

Santa Clara Valley, California, United States

Posted: Feb. 11, 2017

Weekly Hours: 40.00

Job Summary

Apple is looking for an exceptional Visual Designer to join their Apple Media Products Team. In this role, you will be creating a variety of digital assets used to engage and attract consumers within Apple Media Products. You will be working alongside a team of Visual & User Experience Designers as well as Editorial, and Production teams to deliver your visual designs. The ideal candidate for the role relishes in the details of production design and can also help develop and conceptualize the creation of world-class original designs. This role is also a great opportunity for designers who love to work in constructing visual systems.

Key Qualifications

Exceptional graphic design skills, with a strong focus on typography and layout.

▪ Expert Knowledge of Photoshop, Illustrator, and other image optimizing applications

▪ Demonstrated ability to create innovative conceptual designs along with enough flexibility to adapt to existing branding.

▪ Prior experience in a time sensitive production environment.Clear and concise written and verbal communication skills.

▪ Experience in 3D computer software is a plus.

Description

Our Ideal Candidate is a fountain of ideas and creative thinking who can conceptualize and implement quickly, independently or collaboratively. Believes in working through the problem through investigation and iteration whether for an icon or an entire campaign. Can demonstrate strong user experience sensibilities with an uncanny level of curiosity; keeps up with the evolving landscape of available tools, technologies and resources as well as maintaining a positive energetic approach to the practice of design. Collaborates with team members and other creatives as well as Project Managers to solve complex problems with simple engaging and elegant solutions. He or she is an effective diplomat with strong communication and organizational skills who is willing to prove themselves within a company of talented individuals.

Education

• Bachelor’s degree in BS/BA Graphic Design or Visual Communications or equivalent work experience.

• Expert Knowledge of Adobe Creative Suite with focus on page layout applications

1

这是苹果公司的视觉招聘JD(Job description),再来看看Google的:

1

Additional Requirements

Experience in branding studios is a plus. All resumes must be accompanied by portfolio and/or website link.

At Google, Visual Designers weave iconography, typography, color, space and texture together to help our users successfully navigate our products. We believe that all of our products should be beautiful and accessible. As a Visual Designer, you’ll delight users with designs that inspire, engage and excite them. You’ll rely on user-centered design principles to produce high-quality visuals—from concept to execution—across many platforms. Like all of our User Experience (UX) jobs, you’ll collaborate with your fellow designers to constantly refine the Google design language and create innovative, great-looking products that people love to use.

We follow a simple but vital premise in the UX group: “Focus on the user and all else will follow.” We’re interested in our users and strive to learn everything we can about their behaviors, attitudes and emotions to help define the products and experiences we create. The UX team plays an integral part in gathering these insights and then using them to inspire and inform design. We are a multi-disciplinary team of interaction designers, visual designers, user researchers, content strategists and web developers who collaborate closely with each other and with engineering and product management to create innovative, usable, great-looking products that people love to use.

1

职责

• Design one or more of Google’s consumer facing products.

• Create a look consistent with all of Google while pleasing our users.

• Communicate effectively in a cross-functional product development team and present ideas and designs effectively.

• Present the user interface visually so information is easy to read, easy to understand and easy to find.

• Market and promote products and features so users understand what they’re getting and what the benefits are

1

应聘要求

• Minimum qualifications:

• BA/BS degree in Design (e.g., interaction, graphic, visual communications, product, industrial), HCI, CS, or a related field or equivalent practical experience.

• 3 years of experience in a related field.

Preferred qualifications:

• Experience designing outstanding web-based products for a consumer-oriented website.

• Proficient with industry standard design tools (e.g. Photoshop, Illustrator, Sketch).

• Excellent problem-solving skills and familiarity with technical constraints and limitations as they apply to designing for platforms such as desktop and mobile, Android and iOS.

• Proven ability to act as a leader in communicating conceptual ideas and design rationale, all within a user-centered design process.

• Must be self-motivated to prioritize and manage workload and meet critical project deadlines.

• Excellent interpersonal skills and the ability to build good working relationships.

 

我们暂且放一放那些学历、经历、经验。总结一下,基本可以概括为四点:

· 技能:Iconography(图像处理)、Typography(排版)、 Color(色彩)、 Space(空间)、 Texture(质地纹理)

· 创意:Innovative Conceptual(创新概念)

· EQ:Communication & Relationships(沟通与关系)

· 职人:Self-motivated & Critical deadline(自我驱动与时间节点)

看到这些点,我们粗略认识到现在互联网公司对视觉设计师的要求不仅仅是单一的专业基本技能,最好还能懂动画,3D等等。但这毕竟是公司发的JD,一定是从公司的角度,考量现下的阶段与资源,需要怎样的人才加入,可以补足团队现下的缺失等。上面的JD是给我们了解大环境的一个视角,先不着急为了符合这些需要马上添加技能,让我们冷静下来,从个人发展的角度,结合自身的兴趣点,好好评判自身与规划学习道路。

1

2.立命–量体裁衣

在这里一般都会面对这个问题,该广学习还是精深某一项?当然,技多不压身是有道理的,能技多当然好,我个人就特别羡慕19世纪末的德国科学家,随便哪个都是几个“家”加身(比如:Johann Karl Friedrich Zollner物理学家&天文学家、Hermann von Helmholz柏林大学医学教授&物理学家&生理学家;Muller-Lyer大学期间就习得医学&心理学&社会学…)。我们与他们相同的是,每个人都是带着铰链跳舞的舞者,而这铰链就是“时间”。而不同的是:每个人的出生、成长经历都不同,不是每个人都如高晓松一般,出生在中国真正的高知识分子家庭(用他的话,“硕士在他们家就是文盲”),小时候作业有不懂的,随便请教邻居,每个邻居都是起码清华北大教授级别。也不是每个人都如早乙女哲哉在12岁就立志一辈子炸天妇罗。不是每家人家都有车库,可以在自家车库里搞一个苹果或谷歌…每个人身上都带有地理、时代、民族特征,出生在二战后,百废待兴的日本与出生在第一次石油危机,经济大萧条的美国,或是改革开放39年,互联网诞生21年(注1)今日的中国,每个人都是不同的,我们可以从宏观看当下的时代,了解民族文化,再回望自身的成长经历,结合已有技能,个性特点等,整理规划出属于自身学习道路。

*这是一个自省的过程,首先要跳出自己,去了解自己所在历史、地理,无论是更宏观的国家,还是自己出生成长的小地方,小城镇;其次,客观的看待自己的“家”,一个人不可能脱离社会和历史,而属于个人的历史不可避免的有家庭的印记,每个人的起源从23对染色体开始,从父母开始;最后,才是自己,你爱什么?喜欢什么?做到什么能让你Enjoy,能让自己专注的沉浸其中。这个过程有些人用了很久,有些人也很快。“You are very much ON TIME,and in your TIME ZONE.”

另外,对于“广精之争”,我个人的观点是,在有限的时间内,先精再广。因为在精的过程中,自然而然会推着你,迫着你扩大相关的广度,每一次精深过程中的瓶颈,都是扩大自身限制的机会。当然,如果你原本就站在巨人的肩膀上,在青少年前就能领略世界各领域风光,那是一份祝福与恩典。

1

3.过更好—找到自己的兴趣点

回到大厂JD总结。用“职人”这个词来概括主要是个人比较欣赏日本的“职人精神”,而Self-motivated & Critical deadline就是职人精神的其中两点。与人沟通当然也是需要学习的,但基本上每个职业都需要有沟通能力,没点EQ,很难在社会上生存啊~创意——这个东西不是你想要马上就有的,创意也是需要落地的,不落地的创意只能换一个词“天马行空”;而技能是可以深入习得的,看着这5个方面的技能(Iconography\ Typography\ Color\ Space\ Texture),会,已是不易;懂,就更难;精通更是难上加难。有同事也会问,那先从哪一个开始动手呢?我的回答是:看你的兴趣,有些人对字体着迷,有些对三维空间迷恋…而我,对色彩与视觉原理感兴趣。

在我之前一篇名为《设计师用色前需要这样思考》的文章中提出过这样一个视觉原理图:

从上一篇至今,通过继续学习,我修改并扩展了这张图

1

1.修改了原Step1中的Colour

我本以为是神创造了色彩,但真实的情况是:物体自身发光,从而被我们的眼睛捕捉到。这个观点是由中世纪阿拉伯学者阿尔哈曾(Ibn al-Haitham [约965~1040]),后被称为“光学之父”提出的。所以神并没有创造色彩,而是创造了光。

1

2.在最前添加了一步Substance(物质)

由上面的理论我们可以得知物体自身发光的原理。在世界上,有自然物质也有人造物质,作为互联网视觉设计师,我们能控制的就是在黑色长方形盒子内的这些发光物质,设计其映射到眼中的物质,让其达到我们期望的效果,并影响到人的感受与心理状态。

1

3.对Step4中的Eyes和Brain进行了进一步说明

眼睛只起到了成像的作用,而大脑会认知并处理这些影像。16世纪出生于现今德国的开普勒是研究天体运动的天文学家。他为了观察星星而研究光,进而开始研究人类眼睛的构造。

眼睛的成像原理(上)。眼睛所看到的光通过角膜,再经过虹膜对光量进行调整之后进入眼球,然后晶状体将光线聚焦折射到视网膜上形成映像。虽然呈现在视网膜上的映像上下左右与原物相反,但大脑会将方向修正过来,成为与现实世界一样的像。照相机的内部结构与此相同(下)。

1

现代科学认为“并不是眼睛在看,而是大脑具有通过眼睛认识事物的功能”,而这一理论是建立在16世纪法国笛卡尔(著名哲学家,同时研究光以及人类视觉的科学家)“对所见事物进行认知的人类的心灵与大脑”研究之上。

1

4.对Step6增加了说明

在Step6中补充了心理学对于人类认知的影响。我们看物体的时候,仅仅是在小小的视网膜上呈现物像,而并非是物体的实际大小与距离。这种认知上的落差,引起了心理学家们的好奇,并成为他们研究的对象,这也是为什么这么多视错觉都是由心理学家发现的原因之一。

不知看完本篇的设计师们对自己的未来是否明了或开阔了一些,希望我的观点能有些帮助。对于“视觉设计师的未来?”这个问题,我也还在不断解答,望我们一同思考。